THE SYEDA SISTERS: clothing line

Accessories

Sapphire Eid Collection 2015 Preview!

6/24/2015

clothing line

Sapphire Lawn launch – Volume One

4/26/2015

Assalam Alaikum Girls, Hope you all are doing well with the summer heat on top of us!

The Beautiful set-up.

Today we'll be blogging about the very overdue Sapphire Lawn launch! (sorry) in fact Now Sapphire has launched in Lahore as well so without further a due let's get started on the details. Sapphire,is a collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts a range of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewelry called ‘Nigeen’. With a price range starting from PKR 2,000, Sapphire’s collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries.

Creative Director Khadijah with models and other delegates.

The preview in Karachi, featured a live fashion presentation at Dolmen Mall. The preview included a runway showcasing Sapphire's designs. The setup was inspired by Spring with lots of florals bouquets and hanging flowers, everything looked so mesmerizing and timeless!

The brand had also organized an innovative fabric display where patrons were provided the opportunity to personally experience and examine the high quality fabric. The preview was well attended by SAPPHIRE patrons,Bloggers, guests and esteemed members of the press. The event was managed by Amina and Anisa Rashid Khan of RAK Associates, with model styling by N-Pro, choreography by Fia and public relations by Lotus.

Customers at the Launch day in Karachi.

Sapphire Lawn collection has versatile and multi-faceted prints draw upon influences from across time and geographical borders resulting in a vibrant color palette and indigenous, novelty prints and patterns.
Priced from PKR 2,600 to PKR 6,300.
The collection consists of French influences, Ethnic block prints and Turkish elements with add-ons that include embroidery on the neckline, shoulder pattis, embroidered hemlines, embroidered sleeves and embroidered patches, silk dupattas, chiffon dupattas and voile dupattas which can easily be translated from day to night wear.
The collection comprises of 15 intricate designs in two colorways.
The first edition of Sapphire Lawn is a journey of self-discovery for the free spirited Sapphire woman.

Director with Creative Director.

The Colours and the Prints just wonderful!

Review:

We personally loved their designs, firstly because they are so different from the usual lawn prints going out this spring/summer. Secondly, the patterns are so creative, funky yet so casual, I mean you can wear this brunch with your besties or you could visit your neighborhood aunty and you'd look perfectly in style ;) Oh and their Oriental designs are spectacular! we can go on about Sapphire's pretty lawn but then pictures speak a thousand words so go ahead and check out these links below and see their catalogue!

Facebook page or Instagram:@Sapphirepakistan,

Twitter:@SapphirePK and campaign hashtag is: #SAPPHIRELAWN

The new collection and much more is available at the following stores:

Karachi: 1st Floor, Dolmen Mall, Clifton.

Lahore: 23-K, Gulberg II.

Hope you girls liked today's blog post!

Until our next post , Keep Smiling! :)

Love,

The Syeda Sisters.

clothing line

“Garden of Grace” by ‘Lakhany Silk Mills’ & Farah Talib Aziz

4/12/2015

Assalam o alaikum ladies,

Our post is all about yesterday's event! The launch of the much awaited collaboration “Garden of Grace” Spring/Summer 2015 Lawn collection preview! Scroll below to have a look at our favorites from the collection, designs and material are perfect for spring & summer and we're in love with the dupattas!

Maliha, Farah Talib the Designer, Shaniera Akram (Mrs. Wasim Akram), Raheel and Rizwan

The new collection was unveiled in an exclusive preview event that was attended by notable members of the fashion fraternity, media personalities and esteemed members of the press.
The collection is being introduced in 12 distinct designs in two color variants each.
Based in a diversity of fabrics such as lawn, jacquard, silk, cotton net and chiffon, the collection is fashioned in intricate floral embellishments and and is based in soft pastels and unique darker hues ideal for the Spring/Summer Season.
Each outfit in the collection is priced at a uniform PKR 6,350/- Garden of Grace is available for pre-booking online at www.sticherry.com.
The new collection will be available nationwide across Pakistan from 16^th April 2015.
Ms. Farah took inspiration from the charm of French country florals and the grace of old Parisian lifestyle, encompassing the delicacy and glamour of European heritage and the celebration of feminine splendor.
The recently Emmy nominated model & actress Ainy Jaffri is the face of the brand’s campaign.

Our selection of favorites! You can see the complete catalog on their FB (link is below).

The Classic combination!

Summer vibes!

Absolute Love!

Emerald Love.

The patterns!

Spring defined!

Very chic!

On the occasion of the launch Rizwan Lakhany, Director Lakhany Silk Mills said “We at Lakhany Silk Mills take pride in always being on the forefront of introducing new trends via state of the art technology in design and production. We have been part of many exciting designer collaborations this season and looking forward to further success with this new venture. With our latest collaboration with the talented Farah Aziz Talib, we look forward to another successful campaign with fashion that is created to appeal to women of all demographics”

On her association with Lakhany Silk Mills, designer Farah Talib Aziz said“I’m very excited to be collaborating with Lakhany Silk Mills this season. With this collection, we invite all women to celebrate in grace, glamour and gratitude, the joys of femininity. We have crafted this collection to strike a balances between the elegance and practicality required in everyday wear”