Assalam Alaikum Girls, Hope you all are doing well with the summer heat on top of us!
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The Beautiful set-up.
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Today we'll be blogging about the very overdue Sapphire Lawn launch! (sorry) in fact Now Sapphire has launched in Lahore as well so without further a due let's get started on the details. Sapphire,is a collaborative venture between the Sapphire Group and fashion designer Khadijah Shah of Élan, hosts a range of products which includes stitched day wear and unstitched printed fabric for women, scarves, a special formal range ‘Naqaash’, a menswear line ‘Shikaara’ and a range of precious and semi-precious stones jewelry called ‘Nigeen’. With a price range starting from PKR 2,000, Sapphire’s collection reflects an eclectic bohemian spirit through vivid designs and bold embroideries.
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| Creative Director Khadijah with models and other delegates. |
The preview in Karachi, featured a live fashion presentation at Dolmen Mall. The preview included a runway showcasing Sapphire's designs. The setup was inspired by Spring with lots of florals bouquets and hanging flowers, everything looked so mesmerizing and timeless!
The brand had also organized an innovative fabric display where patrons were provided the opportunity to personally experience and examine the high quality fabric. The preview was well attended by SAPPHIRE patrons,Bloggers, guests and esteemed members of the press. The event was managed by Amina and Anisa Rashid Khan of RAK Associates, with model styling by N-Pro, choreography by Fia and public relations by Lotus.
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| Customers at the Launch day in Karachi. |
- Sapphire Lawn collection has versatile and multi-faceted prints draw upon influences from across time and geographical borders resulting in a vibrant color palette and indigenous, novelty prints and patterns.
- Priced from PKR 2,600 to PKR 6,300.
- The collection consists of French influences, Ethnic block prints and Turkish elements with add-ons that include embroidery on the neckline, shoulder pattis, embroidered hemlines, embroidered sleeves and embroidered patches, silk dupattas, chiffon dupattas and voile dupattas which can easily be translated from day to night wear.
- The collection comprises of 15 intricate designs in two colorways.
- The first edition of Sapphire Lawn is a journey of self-discovery for the free spirited Sapphire woman.
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| Director with Creative Director. |
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| The Colours and the Prints just wonderful! |
Review:
We personally loved their designs, firstly because they are so different from the usual lawn prints going out this spring/summer. Secondly, the patterns are so creative, funky yet so casual, I mean you can wear this brunch with your besties or you could visit your neighborhood aunty and you'd look perfectly in style ;) Oh and their Oriental designs are spectacular! we can go on about Sapphire's pretty lawn but then pictures speak a thousand words so go ahead and check out these links below and see their catalogue!
Twitter:@SapphirePK and campaign hashtag is: #SAPPHIRELAWN
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The new collection and much more is available at the following stores:
Karachi: 1st Floor, Dolmen Mall, Clifton.
Lahore: 23-K, Gulberg II.
Hope you girls liked today's blog post!
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Until our next post , Keep Smiling! :)
Love,
The Syeda Sisters.
.JPG "The Syeda Sisters")
