THE SYEDA SISTERS: TPFW15

"Forever Boho" by Zara Shahjahan

4/05/2015

Assalam alaikum Lovelies,

Our post today is all about our favorite designer Zara Shahjahan’s Forever Boho collection that celebrated fashion, florals and all that’s fun! We loved it because there were very pleasant casual looks which can easily be carried by everyone without putting in much effort & the colors used and the prints and materials silhouettes used, would make anyone fall in love with them! Let's begin :

We were just in Awe of this one!

Post Event Report: After the launch of the label’s debut independent Lawn collection, designer label Zara Shahjahan showcased a new line of luxury prêt titled Forever Boho at Telenor Pakistan Fashion Week S/S 2015 on 3^rd April 2015 at Pearl Continental ,Karachi. This marked the designer’s first ever participation at the prestigious fashion platform.

Beautifully hand painted skirts!

We LOVED all of them!

Wow.

Zara Shahjahan’s Forever Boho is an ode to free spirited fashion and the charm of pretty florals paired with ethnic embroideries. The collection features dynamic prints which are a whimsical union of hand painted florals and tribal accents based in a pastel colour palette.

The collection comprises of 16 outfits in Western boho silhouettes, loose flared cuts in pants, cropped jackets and skirts, meticulously embellished through traditional embroidery for added drama to the line’s modern silhouettes. Footwear for the brand’s showcase at TFPW was facilitated by leading footwear brand Shoe Planet.

Florals maxi dress Love!

This has glass work loved the detail!

The over coat details!

Rose motifs!

Simple yet fun!

Such vibrant colours!

Uber modern!

A classic Zara Shahjahan look is simple, beautiful and always in vogue. Her design philosophy is to make clothes relating to a feeling – a feeling, which is an ode of individuality, femininity and sophistication.
Zara Shahjahan is a graduate from the National College of Arts and has built a niche clientele that understands and has the ability to appreciate design and pattern making. With a background in miniature painting, she is Pakistan’s first designer who has the expertise to make her own motifs.

The label’s Telenor Pakistan Fashion Week SS 2015 collection is available for retail at the brand’s flagship store at Galleria, Lahore and the brand’s Karachi store on Main Bokhari Commercial now! Run girls run! :D

For more information regarding the brand you can visit www.facebook.com/zarashahjahan or www.zarashahjahan.com