About Shop Bahrain!
1/15/2017
PRESS RELEASE POST (Manama, 21 December 2016)
The third-edition of the Bahrain Shopping Festival –‘Shop
Bahrain’ - is set to be the biggest nationwide Festival with a unique line-up of events and
entertainment, a fantastic shopping experience and numerous prizes.
The 30-day event, aimed
at celebrating the Kingdom’s hospitality and tourism offering,will kick off on January 19th
2017and will run until the 18th February 2017.
The Festival,co-organized by the Bahrain Tourism and Exhibitions Authority (BTEA) and
Tamkeen, is held in cooperation with the partners from the public and private sector such as Gulf
Air, Batelco and YK Al Moayyed.
Last year, over 20 shopping malls took part in the Festival resulting in a BD11 million worth of
shopping along with a growth in the number of tourists from the GCC. The second edition also
witnessed an increase in the daily sales revenues by 30% when compared to the results posted
by the first edition. The Festival also offered employment opportunities by directly and indirectly
hiring 175 Bahrainis.
“The third-edition of the Festival aims to further drive the growth of the tourism and retail sector
through a close cooperation with the hospitality sector and shopping malls. This will contribute
to the development of the national economy whilst attracting tourists from the Gulf region,” said
the Chief Executive of the Bahrain Tourism and Exhibitions Authority, Shaikh Khalid bin
Humood Al Khalifa.
“The first two editions of the Festival were a huge success and the third-edition is the
continuation of this achievement,” he said adding that, “the organizing committee of Shop
Bahrain has been working hand-in-hand with its partners from the public and private sectors in
order to ensure the success of the upcoming Festival in line with BTEA’s Tourism Strategy and in
accordance with Bahrain’s Vision 2030.”
“The Festival will also be held during the school holiday which will directly result in an influx of
tourists from the region. This will positively impact the retail sector, drive the occupancy of the
hotels and support the airline industry along with other service-led industries. The activities and
entertainment held during Shop Bahrain will further position the Kingdom as an ideal tourist
destination. This year the line-up will be bigger and better,” he said. Further commenting on the Festival, Shop Bahrain Director, Yousif Mohammed Al Khan said:
“The Festival this year will create an unforgettable calendar of events for the entire family.
Shop Bahrain will mirror the Kingdom’s position as an accessible family destination,renowned for its close proximity to the Gulf countries with easy access through the King Fahad Causeway and the Bahrain International Airport.
The Festival will offer an incredibly diverse range of retail experiences.Shoppers will be enrolled in the Festival’s loyalty system when purchasing directly from any participating outlet and partner allowing them to win a wide range of prizes.
Shoppers and visitors can learn more about "Shop Bahrain" through the website: www.shopbahrain.com or through the account @shopbahrain on the social networking channels Facebook,Twitter, Instagram and YouTube. The Festival organizers have also launched a dedicated whatsapp channel on 38999111.
 |
 |
 |
We
will be creating a dedicated Festival City along with a nationwide Taste Tour and an exciting
range of in-mall activities. The shopping offering coupled with a vibrant hospitality sector will
further position Bahrain as an idea destination.” Tamkeen’s Chief Executive Dr. Ebrahim Mohammed Janahi praised the previous economic
achievement the shopping festival has created. The festival energized the tourism, hospitality
and retail sectors creating BHD 11.2 million in revenue.
Dr. Janahi added: “As a catalyst for economic development, Tamkeen sought to cooperate with
BTEA in this year’s edition and the following two years to promote the tourism sector in Bahrain
and attract visitors to the Kingdom which will help in stimulating the retail sector further.
In regards to Gulf Air’s cooperation with the Festival, Gulf Air Chief Executive Officer, Maher
Salman Al Musallam said that, “the cooperation we have developed with Shop Bahrain aims to
promote the Kingdom as an ideal tourist destination, both on the regional and international front.
It follows our continuous support towards further supporting the growth of the tourism sector and
national economy.”
Furthermore, Batelco Senior Manager Corporate Affairs, Osama AlSaad said: “we are pleased
to partner up with the Bahrain Tourism and Exhibitions Authority. This partnership echoes
Batelco’s strategy, stemmed from its vision as the leading national telecom provider, to
continuously support innovative initiatives which drives the growth of the Kingdom’s economy.
We aim to be a part of cultural and entertainment events that can further add value to our
customers. Through Shop Bahrain, we hope to offer an unparalleled array of products and
services for residents and tourists who will attending the 30-day event.”
Meanwhile, Director of Project Development at YK Al Moayyed, Mohammed Al Moayed said:
“Our partnership with Shop Bahrain is in line with our strategy to support national events and
initiatives that stimulates the economy. We aim to work hand-in-hand with the public and private
sectors to support the Kingdom’s Economic Vision.”
 |
 |
Till Our Next Post,
Stay Tuned!
.JPG "The Syeda Sisters")
0 comments